+27 82 685 8896 marcus@marcusvanwyk.com

Your Emotional Intelligence And Selling More Effectively.

People buy emotionally, and they defend it logically…. let’s leave that there for the moment.

Sales skills training is good, important skills that need to be executed daily. Technical sales skills in the hands of a salesperson with a low developed emotional intelligence can be problematic inside and outside of your company.

Let’s start in the beginning, emotional intelligence drives everything, from sales to finance to operations. Joshua Freedman said, “Emotional intelligence is at the core of relationships, and a sales maxim is that “relationships are everything.”

Emotions impact the way we think, learn, teach, lead, collaborate and problem solve. Emotional intelligence involves a set of skills that help us perceive, understand and manage emotions, both within ourselves and in others. You can apply these skills to improve your self-awareness, resilience, influence, and relationships within and outside of the workplace.

Salespeople with higher developed emotional intelligence will be 85% more productive than their peers with low developed emotional intelligence because technical sales skill alone does not develop motivation. It is a highly developed emotional intelligence that develops motivation and ensures that salespeople will WANT to go into the marketplace daily. A highly developed emotional intelligence has twice the power of technical sales skills, IQ, knowledge, and expertise to power and predict performance within salespeople.

You can send your salespeople to motivational and sales skill training events and many times they come out of those events with a temporary false motivation or worse.

Perhaps it is time to look at the core, the beginning, the central driving force, the foundation of emotional intelligence for your salespeople.

People buy emotionally, and they defend it logically…. let’s leave that there for the moment.

Marcus is a leading South African and African Speaker, Teacher, Assessor, and Author, in the sciences of applied emotional intelligence for leadership, sales, and workplace human development. For more information on workshops and assessments kindly call +27 82 855 4383 or email marcus@marcusvanwyk.com

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