Before you go into a sales appointment you need to prepare 3 things:
2. You must have a clear purpose in your mind of what you want to communicate. Selling is not about thumbsucking, it is about intent, and having the purpose of what and how you want to communicate.
3. What might all the objections be and how are you going to deal with them. Anticipation is a sales person’s biggest weapon of defence, prepare yourself as to what could be asked of you and your products in the meeting. Prepare to eliminate any doubts in the client’s mind.