Great products is one thing, emotionally intelligent leadership is totally another. One of the most important applications of EQ is in helping leaders foster a workplace climate conducive to high performance. These workplaces yield significantly higher productivity, retention, and profitability, and emotional intelligence appears key to this competitive advantage. Leadership is fundamentally about facilitating high performance: getting others to do things effectively and efficiently. There is a wealth of literature detailing the impact emotion has on individuals’ performance. This research has shown for example, that people perform their best at work when they feel involved in purposeful work that develops who they are, when they feel valued, cared for, consulted, respected, informed and understood. This research has also shown that people often perform their worst when they feel unproductive feelings such as feeling overly worried, frustrated, concerned, stressed, inadequate and fearful.