TAKE ACCURATE MEASURES RATHER THAN DESPERATE MEASURES.
I sound like Noah. Well, forgive me if this is the case when I write about the tough global economic conditions that will prevail for a while. I have found in my work that, not only are economic conditions tough but also vastly unpredictable. There are many
variables at play in the marketplace that creates this unpredictability. If companies don’t take heed of these variables and act in an accurate manner then they will suffer a blow, not only in sourcing new business but also by losing existing business. You can’t sit and ‘wait it out’. DESPERATE MEASURES ARE NOT HEALTHY IN TOUGH ECONOMIC CONDITIONS.
Desperation brings actions that are toxic. What is needed is accurate actions that will effectively counter the variables that create unpredictability in the marketplace and give companies the advantage during tough economic times.